Tips for Writing a New Hire Press Release: How to Catch People’s Attention

It’s a sure-fire way of getting your message thrown into the category of meme stories which “made a journalist’s day,” by making the journalist the only person who laughs.

Headshots and creative photos for your new hire press release

Including them in your new employee announcement press release is an absolute MUST[4], though it is not so obvious for everyone. It happened to me once that I received a press release announcing three new hires at a company where none of the photos attached were signed. The news was to be published ASAP, as it was about a big brand, so I had to compare the photos they sent me with the photos of these people on LinkedIn.

Finally, on a number of occasions I received press releases with an attached selfie (taken in a bathroom), a photo of a lady wearing a shirt buttoned up to the top with a giant bow (I don’t remember who she was, but the bow I’ll remember forever), but nothing beats a photo of a recognized specialist of a large institution who chose to attach a photo of herself wearing a head wreath.

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